Content Marketing Manager job description

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Are you starting your recruiting process for the position of Content Marketing Manager in your company and wondering how to start creating a job offer? We’re here to help. We have prepared a small cheat sheet for you below, which will help you understand what a Content Marketing Manager is responsible for. Once you have got to know it, feel free to use our job offer template as a whole or as an inspiration in your recruitment.

What Content Marketing Manager does?

Content Marketing Manager is responsible for creating new content marketing elements and managing the distribution of the brand message. Content Marketing Manager is also responsible for controlling the effectiveness of these activities and planning new actions.

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Role in the organization:​

We are looking for a Content Marketing Manager to join our team, someone who is passionate about creating and promoting content. The person in this role will be responsible for the company's content strategy and its implementation. If you have a creative mind, can create engaging content, and want to develop in the field of marketing, join us! Check below what we offer and what we expect from candidates for this position.

Our requirements

  • Experience in creating marketing strategies
  • Knowledge of content marketing tools and techniques
  • Ability to create various types of content (articles, blog posts, infographics, videos, etc.)
  • Ability to analyze data and the effectiveness of marketing campaigns
  • Excellent writing skills and creativity
  • Knowledge of website traffic analysis tools (e.g., Google Analytics)
  • Higher education, preferred majors related to marketing or journalism
  • English language proficiency at a communicative level
  • Ability to work in a team and communicate effectively
  • Knowledge of content management systems (CMS)
  • Ability to manage social media platforms
  • Creativity and flexibility in content creation
  • Openness to new technologies and tools
  • Analytical approach to work
  • Innovativeness in making marketing decisions

Your responsibilities

  • Creating content marketing strategies
  • Creation and publication of content on various platforms (website, blog, social media)
  • Analysis of results and optimization of strategies
  • Collaboration with the marketing team and other company departments
  • Running content marketing campaigns
  • Creating an editorial calendar
  • Managing website content
  • Monitoring trends and adjusting strategies to changing market needs
  • Implementing tools for automating marketing activities
  • Creating reports and data analysis

What we offer?

  • Salary ranging from 8000 to 12000 PLN gross per month
  • Employment contract or B2B
  • Private medical care
  • Possibility of remote or hybrid work
  • Flexible working hours
  • MultiSport card
  • Social benefits
  • Training and support in professional development
  • Friendly work atmosphere
  • Opportunity to work on interesting marketing projects
  • Flexible working hours
  • Life insurance
  • Possibility of business trips
  • Friendly work atmosphere
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